Wash well, use more, buy less.
That easy. If you extend the useful life of your clothes, you reduce greenhouse gas emissions, you avoid wasting millions of tons of textile materials and, therefore, you save energy and resources. But how to buy less, use more and wash better? Discover our 8 mantras, which we encourage you to continue. A practical guide to make your favorite clothes last longer and so you can use them over and over again. We want to promote circular fashion with the certainty that together we can walk towards a more sustainable future, starting with small decisions.
The most sustainable garment is the one you already have in your wardrobe. We recommend that you create your own wardrobe in a more sustainable way (see our recommendation), we will help you select your basic garments so that you can mix and match to your liking without losing your style.
It is very important to reduce the amount of garments that end up in landfills due to fading, shrinking and warping as a result of, for example, over-washing. Therefore, as part of our mission to wash well, we invite you to only wash your clothes when necessary with natural laundry soaps like those from Home Healthy Home, because each type of garment requires its own care. Natural fibers such as wool can last between 7 and 10 uses without washing, but they need a soap that promotes hydration, like ours. soap no. 13, while mixed garments can last up to a month for which we recommend our soap No. 14 . We recommend that you read our blog article: "how to choose the most suitable detergent". Do not forget to add our washing machines to your drying balls which, in addition to saving energy, prevent your clothes from suffering more in the spin cycle or in the dryer. We recommend you refresh your garments between washes by spraying them with our perfume spray No. 230. They have been specially formulated to refresh and disinfect your clothes.
3: (RE)FORWe invite you to give your damaged or faded garments a second life by learning how to sew, knit or even dye them, so you can wear them again and again. Note that even knitwear holes can be fixed. For easy clothing alterations and repairs, try the app HOW TO SEW or EASY STITCH, which will guide you in the sewing work, making it easier and more fun.
4: (RE)INVENTSTry to redesign your wardrobe in different ways, mixing and matching clothes (for example, wear your suit with heels for the office, and with jeans and sneakers on the weekend. If you don't like something you bought at the time but you don't know why, try reusing it by changing the buttons, putting contrasting elbow patches, making it shorter or trying to combine it with one of your favorite clothes.
Instead of buying new clothes, buy second-hand clothes. We recommend, for example, the ethical fashion stores of OXFAM INTERMON, which includes basic products for each season, and also second-hand. In SECOND CHANCE You can buy second-hand luxury clothes or try swapping clothes with friends and family. Also consider subscribing to the rental craze like ECOADDICT, a sustainable way to experiment with different styles at the same time.
If you have clothes that you no longer want but are in good condition, there is no need to throw them away. Give it to friends or family, donate it to charity, or sell it on a platform like wallapop o VINTED, give him a second chance to live in someone else's closet.
Before buying something new, reconsider what and where to buy. Look for ethical and sustainable stores and brands, as well as the use of recycled or recyclable materialsAs ECOALF. Look for brands that are actively inspiring change and UTTOPY which help fight Alzheimer's, children premature, overfishing, etc.
The key to (RE)DESIGN the future of the fashion industry is not only to adopt more sustainable production methods, but also to change our consumption habits. So we invite you to reconsider our 8 mantras and use them as a reference to help you develop a lasting relationship with your favorite clothes and do your bit for the care of our planet.
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